Brand MAGGI has started “Simply Good” initiative, in line with Nestlé’s global commitment which is firmly embedded in our Purpose and Values which is to enhance quality of life and contribute to a healthier future.
In India the Simply Good journey has started with everyone’s favourite MAGGI 2-Minute Masala Noodles fortified with iron which will now provide consumers 15% of their daily Iron requirement.
Iron deficiency is one of the leading micronutrient deficiencies in our country. Not many people are aware of how stark the problem is but as per National Family Health Survey, 2015-16 more than half the women and children in India are iron deficient. Contrary to popular belief that iron deficiency is prevalent only in rural parts of the country we see that the issue is equally spread across urban and rural geographies
MAGGI Noodles is a part of about 70% urban Indian households and with more than 2.5 Bio serves that are consumed by people every year (2x Indian population) it can be an ideal carrier for iron fortification and thus contribute to closing the gap of Iron deficiency.